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What is the future for A2P?

06 Feb 2025
Spotlight stage - Baniyas Ballroom
SMS & eSim

As markets across the globe are experiencing a decline in international business SMS traffic, with big tech withdrawing from SMS one-time passcodes, which makes up the vast majority of international SMS traffic, the health of the international SMS ecosystem is at stake. International A2P traffic was projected to peak in 2025, with a compound annual growth rate of 4.55%.

  • How can the market restore trust in SMS?
  • How is the industry addressing AIT?
  • How has a lack of unified pricing made it harder for businesses to allocate budget to SMS?
  • Is RCS taking over?
Chairperson
Sham Careem, MEF Advisor - MOBILE ECOSYSTEM FORUM
Speakers
Muhammad Jibran Mehmood, Head of Enterprise and Messaging Business - ACMETEL
Manan Mohan, Assistant Vice President – Messaging - Globe Teleservices
Dzenan Teletovic, Regional Director, Operator Partnerships MENA - Infobip 
Mohammad Alhoshan, General Manager, Wholesale Mobility Services - stc
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